Strengthening Links in the Top Fruit Industry (Case Study)

Since 2002 the proportion of UK produced Royal Gala apples sold in Marks & Spencer has increased from 40% to 80%. This success has been achieved because Marks & Spencer has developed a strong collaborative partnership with its apple supplier, Worldwide Fruit and their growers.

But success of this kind has to be earned and requires commitment from all parties.

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BUSINESS AREA:
Collaboration

Region:
South East