Benchmarking Highlights Change - David Ashcroft (Case Study)

Hampshire beef producer David Ashcroft knows that his pedigree South Devons and their crosses are making a loss. Every area of cost on this beef dependant unit at Oak Tree Farm, Selbourne is now under close scrutiny, thanks to the formation of a Red Meat Industry Forum (RMIF) business club in his area.

Initial pointers that came from benchmarking through the RMIF business club were:

• Split the costings for the pedigree suckler and finishing unit
• Use correct transfer price for weaned stock
• Identify true costs of feeding stock
• Identify more cost effective use of machinery
• Explore adding value with a boxed beef business

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BUSINESS AREA:
Business Clubs

Region:
South East