Finding New Outlets for Locally Produced Food - Localproduce.com (Case Study)

Identifying suitable outlets for locally produced foods was one of the major issues for Annette Macdonald. Annette knew that consumer information could help her to pinpoint the areas where there was the highest concentration of potential customers for locally produced food.

Through the Food Chain Centre, Annette was amongst a group of farmers and food businesses that were able to benefit from a
consumer classification known as ACORN developed and owned by CACI Ltd.

BUSINESS AREA:
Differentiation

Region:
North West
West Midlands