North East

.: Improving Organic and Conventional Lamb Production (Case Study)

Over the last decade the retail value of organic meat has grown by 20% year on year. There is a big opportunity for UK farmers to exploit the growth in this market. This case study looks at what an organic producer can learn from a conventional producer supplying the same food chain.

Business areas:	Collaboration	Sector:	Red Meat	Region:	n/a

.: Exploring the market for speciality cooking oils and 'healthy' bread - Coastal Grain (Case Study)

Coastal Grains wanted to use consumer information to help them understand how receptive north-east shoppers would be to 2 new ‘value added’ grain products.

Business areas:	Differentiation	Sector:	Cereals	Region:	n/a

.: Developing a market - Carroll's Heritage Potatoes (Case Study)

Anthony and Lucy Carroll wanted to establish new outlets for their heritage potatoes.

Business areas:	Differentiation	Sector:	Fresh Produce	Region:	n/a

.: Farmer Champions

A series of 16 short film clips illustrating a range of successful farm business strategies from the four main agri-business sectors. They are ideal support material for lectures, workshops, seminars and conferences focussing on farm business strategy.

Business areas:	Business Strategy	Sector:	Cereals Fresh Produce Dairy Red Meat	Region:	n/a

.: Getting Ahead of the Game - Hadrians Larder (Case Study)

Setting up a business on your own can be a daunting prospect. Detailed market research coupled with access to support when
things get tough can give you the confidence to keep going.

Business areas:	Differentiation	Sector:	n/a	Region:	n/a