North West

.: Developing Bowland Milk into a Successful Regional Brand (Case Study)

Since its launch in July 2002, Bowland Milk has helped increase the overall sales of liquid milk in Booths by 0.5%, gained a 10% share of Booths liquid milk sales and returned a price premium of 15-20% compared with standard milk to the farmers that supply the product.

Business areas:	Collaboration	Sector:	Dairy	Region:	n/a

.: Farmer Champions

A series of 16 short film clips illustrating a range of successful farm business strategies from the four main agri-business sectors. They are ideal support material for lectures, workshops, seminars and conferences focussing on farm business strategy.

Business areas:	Business Strategy	Sector:	Cereals Fresh Produce Dairy Red Meat	Region:	n/a

.: Make Money by Growing Potatoes - Colin Bradley (Case Study)

Colin Bradley runs a highly efficient potato growing business yet even his company benefitted from the FCC Masterclass process which showed how Colin could improve the planting process, be better placed for subsequent years and have more detail on costs.

Business areas:	Production Excellence	Sector:	Fresh Produce	Region:	n/a

.: Multiple Uses of Market Information to Grow a Business - Get Real Foods (Case Study)

Get Real Foods used consumer information to understand various aspects of the market and develop the business accordingly

Business areas:	Differentiation	Sector:	n/a	Region:	n/a

.: Finding New Outlets for Locally Produced Food - Localproduce.com (Case Study)

Identifying suitable outlets for locally produced foods was one of the major issues for Annette Macdonald. Annette knew that consumer information could help her to pinpoint the areas where there was the highest concentration of potential customers for locally produced food.

Business areas:	Differentiation	Sector:	n/a	Region:	n/a

.: Identifying Customers for a New Farm Shop - Manor Farm - (Case Study)

Brian Ryder wanted to add value to the beef he produces on his farm near Chester by selling it through his own farm shop and
possibly delivering to local homes and work places. Through the Food Chain Centre, Brian was able to benefit from a consumer classification known as ACORN

Business areas:	Differentiation	Sector:	Red Meat	Region:	n/a

.: Searching for Success - From a Customer Base of 4,000 to 180,000 - Northern Harvest (Case Study)

Knowing where their existing customers live and combining this with consumer profiling and geo-demographic information helped Northern Harvest identify areas where they had the best opportunity to grow their customer base.

Business areas:	Differentiation	Sector:	Cereals Fresh Produce Dairy Red Meat Poultry	Region:	n/a