Poultry

Poultry producers will find information and case studies that are of benefit to them.

In other sectors there is an explanation of the ‘value chain analysis’ method that provides a way for whole chains to identify improvement opportunities.  In Cereals there are case studies that show how the value chain approach has been applied to grain used for animal feed purposes.

In Make / Save Money there is advice on business strategy setting, benchmarking and differentiation that poultry producers will find helpful.

information & case studies

Case Studies

.: Collaborative approach to consumer research - Green Label, Sainsburys (Case Study)

William Buchanan of Green Label Foods wanted to increase the market for duck by developing new recipes.

Business areas:	Differentiation	Sector:	Poultry	Region:	East of England

Press Releases

.: Food Chain Centre takes Farmers to the Dinner Table with New Consumer Guide (Press Release - 04 Jan 2006)

The Food Chain Centre is today (Wednesday 4th January) launching a unique online library of information about shoppers to help farmers. Available at www.foodchaincentre.com, it is the first time that information on how shoppers think and behave has been brought together in one place and presented specifically for farmers.

Business areas:	Differentiation	Sector:	Cereals Fresh Produce Dairy Red Meat Poultry	Region:	n/a

.: One Million Reasons Why Farmers Should Take Notice (Press Release - 14 Sep 2004)

The shopping behaviour of one million shoppers will be shared with farmers to help them identify new opportunities.

Business areas:	Differentiation	Sector:	Cereals Fresh Produce Dairy Red Meat Poultry	Region:	n/a