Consumers

Consumers vary for a number of reasons. Here the socio-demographics of the UK are illustrated and discussed so as to identify possible opportunities and threats to farmers, with particular reference to changes in target market size.

An assessment of the prevalence of consumer attitudes to value and provenance is then taken before considering the evolution of the UK population, with an in depth look at the UKs Ethnic population, which is still an evolving target market for the food sector.

Next, an outline of consumer trends with regard to food preparation is considered to ascertain whether changing lifestyles are influencing the food market. Finally, the future of the market is analysed to assess what impact shifting consumer desires are likely to have on the market.