This is the Food Chain Centre’s On-Line Library of Consumer Information.

Here we provide some background information to help you understand the market for food and how shoppers behave. Use the Useful Links section for further information.

Farmers can use this information in a number of ways to help plan their businesses better. You may find the information especially helpful if you are:

• evaluating an investment decision
• building the case to support a funding application
• considering whether to join a marketing group or branding initiative
• wishing to understand key market trends
• examining the benefits and costs of different farming methods
• considering whether to focus on a new market area

	Case Studies		Research Methods
	Consumption Trends		Market Channels
	Food Expenditure		Attitudes to Food
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